My Library

E-commerce : business, technology, society

Laudon, Kenneth C., 1944-
Harlow, England : Pearson, 2024. 2024

International marketing

New York, NY : McGraw-Hill/Irwin, 2024. 2024

Business marketing management : B2B

Hutt, Michael D.
Australia ; Brazil : Cengage Learning, c2024. 2024

Services marketing : integrating customer focus across the firm

New York : McGraw-Hill, 2024. 2024

eMarketing : digital marketing strategy

Frost, Raymond, 1960- author
2023

Academic brands : distinction in global higher education

Cambridge, United Kingdom ; New York, NY, USA : Cambridge University Press, 2022. 2022

Marketing for hospitality and tourism

Kotler, Philip
Harlow, England : Pearson, 2022. 2022

Principles of marketing

Kotler, Philip
New York, NY : Pearson Education, 2021. 2021

Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns

Ryan, Damian, author
London ; New York, NY : KoganPage, 2021. 2021

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-
New York, United States : McGraw-Hill Education, 2021. 2021

Principles of strategic communication

Holtzhausen, Derina Rhoda, author
2021

Empire of pain : the secret history of the Sackler dynasty

Keefe, Patrick Radden, 1976-
New York : Doubleday, [2021]. 2021

Social media strategy : a practical guide to social media marketing and customer engagement

Atherton, Julie
London : KoganPage, 2020. 2020

Marketing research : an applied orientation

Malhotra, Naresh K.
Harlow, United Kingdom : Pearson, 2020. 2020

Professional practice for interior designers

Piotrowski, Christine M., 1947- author
Hoboken, New Jersey : Wiley, 2020. 2020

Social media marketing

Tuten, Tracy L., 1967-
Thousand Oaks : SAGE, 2020. 2020

Mobile marketing management : case studies from successful practices

Hua, Hongbing
New York, United States : Routledge, Taylor & Francis Group, 2019. 2019

Event sponsorship and fundraising : an advanced guide

Lunt, Tom
London : KoganPage, 2019. 2019

Digital marketing strategy : an integrated approach to online marketing

Kingsnorth, Simon
London : KoganPage, 2019. 2019

Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge

King, Katie, 1967-
London ; New York, United States : KoganPage Limited, 2019. 2019

Social media strategy : marketing, advertising, and public relations in the consumer revolution

Quesenberry, Keith A., 1971-
Lanham, United States : Rowman & Littlefield Publishers, 2019. 2019

Design management : organisation and marketing perspectives

Lalaounis, Sotiris T., 1980-
London ; New York : Routledge, Taylor & Francis Group, 2018 2018

Social marketing: rebels with a cause

Hastings, Gerard
Abingdon, Oxon ; New York, NY : Routledge, 2018 2018

Marketing graffiti : the writing on the wall

Saren, Michael
Abingdon, Oxon ; New York, NY : Routledge, 2018 2018

Business to business marketing management : a global perspective

Zimmerman, Alan S., 1942-
Abingdon, Oxon ; New York, NY : Routledge, 2018 2018

Financial services marketing : an international guide to principles and practice

Ennew, Christine
London ; New York : Routledge, Taylor & Francis Group, 2018 2018

Designing brand identity : an essential guide for the entire branding team

Wheeler, Alina
Hoboken, United States : Wiley, 2018. 2018

Relationship building in public relations

Theunissen, Petra
New York, United States : Routledge, Taylor & Francis Group, 2018. 2018

Advertising, promotion, and other aspects of integrated marketing communications

Andrews, J. Craig
Australia : Cengage, 2018. 2018

Integrated advertising, promotion & marketing communications

Clow, Kenneth E.
Harlow, United Kingdom : Pearson Education Limited, 2018. 2018

Social media and interactive communications : a service sector reflective on the challenges for practice and theory

London ; New York : Routledge, Taylor & Francis Group, 2018. 2018

A practical guide to event promotion

Jackson, Nigel A.
London ; New York : Routledge, Taylor & Francis Group, 2018. 2018

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-
New York, United States : McGraw-Hill Education, 2018. 2018

Social media marketing

Tuten, Tracy L., 1967-
Los Angeles, United States : SAGE, 2018. 2018

Integrated marketing communication : creative strategy from idea to implementation

Blakeman, Robyn, 1958- author
Lanham : Rowman & Littlefield, 2018. 2018

Electronic commerce

Schneider, Gary P. 1952-
Boston, MA : Cengage Learning, 2017 2017

Portfolio design for interiors

Linton, Harold
New York : Fairchild books, an imprint of Bloomsbury Publishing INC. , 2017 2017

Digital and social media marketing : a results-driven approach

London ; New York : Routledge, Taylor & Francis Group, 2017 2017

Contemporary issues in social media marketing

Rishi, Bikramjit, 1978-
New York : Routledge, 2017 2017

Creative arts marketing

O'Sullivan, Terry, 1957-
New York : Routledge, 2017 2017

Internal marketing : another approach to marketing for growth

Kimura, Tatsuya, 1958-
London ; New York : Routledge, Taylor & Francis Group, 2017 2017

Marketing organization development consulting : a how-to guide for OD consultants

Boca Raton, FL : CRC Press, [2017] 2017

Entrepreneurial marketing : an effectual approach

Nijssen, E. J. (Edwin Jacob), 1963-
London ; New York : Routledge, 2017 2017

Marketing in the boardroom : winning the hearts and minds of the board

Saunders, Ruth
Abingdon, Oxon ; New York, NY : Routledge, 2017 2017

Frameworks for market strategy

Capon, Noel
London ; New York : Routledge, 2017 2017

Internet retailing and future perspectives

Pantano, Eleonora, 1982-
London ; New York : Routledge, Taylor & Francis Group, 2017 2017

Marketing and supply chain management : a systemic approach

Folinas, Dimitris, 1970
Abingdon, Oxon ; New York, NY : Routledge, 2017 2017

Contemporary consumer culture theory

New York ; London : Routledge, Taylor & Francis Group, 2017 2017

Personality, design and marketing : matching design to customer personal preferences

London ; New York : Routledge, Taylor & Francis Group, 2017 2017

Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers

Abingdon, Oxon ; New York, NY : Routledge, 2017 2017