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1
Text-Book
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Marketing research : an applied orientation


Malhotra, Naresh K.
Harlow, United Kingdom : Pearson, 2020. 2020

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 Male Library  HF5415.2 .M29 2020    Available
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2
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Contemporary consumer culture theory



New York ; London : Routledge, Taylor & Francis Group, 2017 2017

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 Female Library  HF5415.32 .C664 2017    Available
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3
Text-Book
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Marketing research : an applied approach


Malhotra, Naresh K.
Harlow, United Kingdom : Pearson, 2017. 2017

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 Male Library  HF5415.2.M354 2017    Available
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4
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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques


Struhl, Steven M.
London : KoganPage, 2017. 2017

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 Male Library  HF5415.2.S778 2017    Available
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5
Text-Book
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Consumer behavior


Schiffman, Leon G.
Boston : Pearson, 2015. 2015

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 Male Library  HF5415.32.S35 2015    Available
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6
Book
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Qualitative research methods in public relations and marketing communications


Daymon, Christine
New York, NY : Routledge, 2011. 2011

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 Male Library  HD59.D347 2011    Available
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7
Book
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Consumer behavior


Schiffman, Leon G
Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2010 2010

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 Female Library  HF5415.32 S35 2010    Available
8
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Consumer behavior


Schiffman, Leon G
Upper Saddle River, N.J. : Pearson Prentice Hall, 2009 2009

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9
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Fundamentals of marketing research



Thousand Oaks, CA : Sage Publications, 2007 2007

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 Female Library  HF5415.2 F86 2007 1    Available
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10
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Consumer behavior


Schiffman, Leon G
Upper Saddle River, NJ.: Prentice Hall: 2004 2004

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 Female Library  HF5415.32 S34 2004    Available
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11
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Marketing research: an applied oriention


Malhotra, Naresh K
New Jersey : Prentice- Hall,Inc. 2004 2004

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 Female Library  HF 5415.2 M29 2004    Available
12
Book
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Marketing research : within a changing information environment


Hair, Joseph F
Boston : McGraw-Hill/Irwin, 2003 2003

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 Female Library  HF5415.2 H258 2003    Available
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13
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Essentials of marketing research


Proctor, Tony
Harlow, Eng. ; New York : Financial Times , 2000 2003

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 Female Library  HF5415.2 P76 2003    Available
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14
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Marketing research : online research applications


Burns, Alvin C
Upper Saddle River, NJ. : Prentice Hall , 2003 2003

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 Female Library  HF5415.2 B87 2003    Available
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15
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Exploring Marketing Research


Zikmund, William G
Mason, Ohio : Thomson / South-Western , 2003 2003

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 Female Library  HF5415 Z55 2003    Available
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16
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Essentials of marketing research


Zikmund, William G
Mason, Ohio : Thomson / South-Western , 2003 2003

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17
Book
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Basic marketing research: application to contemporary issues


Malhotra, Naresh K
New Jersey: Prentice Hall.; 2002 2002

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 Female Library  HF 5415.2 M29 2002    Available
18
Book
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Marketing research : an aid to decision making


Shao, Alan T
Cincinnati, Ohi : South-Western / Thomson Learning , 2002 2002

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 Female Library  HF5415.2 S53 2002    Available
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19
Book
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Understanding and designing market research


Webb, John R. (John Richard) 1949-
London : Thomson Learning , 2002 2002

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 Female Library  HF5415.2 W39 2002    Available
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20
Book
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Qualitative research methods in public relations and marketing communications


Daymon, Christine 1952-
London : Routledge , 2002 2002

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 Female Library  HD59 D39 2002    Available
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21
Book
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Consumer behavior


Blackwell, Roger D
Mason, Ohio : South-Western / Thomson Learning , 2001 2001

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 Female Library  HF5415.32 B53 2001    Available
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22
Book
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Basic marketing research


Churchill, Gilbert A
Mason, Ohio : South-Westren / thomson Learning , 2001 2001

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 Female Library  HF5415.2 C48 2001    Available
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23
Book
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The marketing rsearch process


Wright, Len Tiu
Harlow, Eng. ; New York : Pearson Education , 2000 2000

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 Female Library  HF 5415.2 W75 2000    Available
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24
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International marketing research


Craig, C. Samuel
Chichester, Eng. : John Wiley & Sons , 2000 2000

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 Female Library  HF1416 C73 2000    Available
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25
Book
Book Cover

Marketing research


Beri, G. C. (Govind Chand), 1932-
New Delhi : Tata McGraw-Hill , 2000 2000

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 Female Library  HF5415.2 B47 2000    Available
26
Book
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Marketing research : measurement, method and application


Kent, Raymond A
London ; New York : International Thomson Business, 1999. 1999

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27
Book
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Essentials of marketing research


Zikmund, William G
Fort Worth : The Dryden Press , 1999 1999

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 Female Library  HF5415.2 Z537 1999    Available
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28
Book
Book Cover

Marketing research: an applied oriention


Malhotra, Naresh K
New Jersey : Prentice- Hall,Inc. 1999 1999

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 Female Library  HF 5415.2 M29 1999    Available
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29
Book
Book Cover

The marketing research : project manual


Jarboe, Glen R
Cincinnati : South-Western college publishing , 1999 1999

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 Female Library  HF5415.2 J37 1999    Available
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30
Book
Book Cover

Marketing research : a problem-solving approach


Sudman, Seymour
Boston : McGraw-Hill, c1998. 1998

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 Male Library  HF5415.2 S83 1998    Available
31
Book
Book Cover

Consumer behavior and marketing action


Assael, Henry
Cincinnati, Ohio : South-Western College Pub., 1998. 1998

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 Female Library  HF5415.3 .A83 1998    Available
32
Book
Book Cover

Marketing research essentials


McDaniel, Carl D
Cincinnati, Ohio : South-Western College Pub., 1998. 1998

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 Female Library  HF5415.2 .M3825 1998    Available
33
Book
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The essence of consumer behaviour


Blythe, Jim
London , New York : Prentice Hall : 1997 1998

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34
Book
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Basic marketing research


Churchill, Gilbert A
Fort Worth : Dryden Press, c1996. 1996

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 Female Library  HF5415.2 .C49 1996    Available
35
Book
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Contemporary marketing research


McDaniel, Carl D
Minneapolis/St. Paul : West Pub. Co., c1996. 1996

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 Female Library  HF5415.2 .M382 1996 c.2  Available
36
Book
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Marketing research for managers


Crouch, Sunny
Oxford ; Boston : Butterworth Heinemann, 1996. 1996

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 Female Library  HF5415.2 C78 1996    Available
37
Book
 

AMA complete guide to marketing research for small business


Edmunds, Holly
Lincolnwood, Ill., USA : NTC Business Bokks , 1996 1996

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 Female Library  HF5415.2E34 1996    Available
38
Book
Book Cover

Marketing Research : An Applied Approach


Kinnear, Thomas C
New York : McGraw-Hill, Inc., 1996 1996

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 Female Library  HF5415.2 K53 1996    Available
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39
Book
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Applied consumer behaviour


Evans, Martin J
London , New York : Prentice Hall , 1996 1996

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 Female Library  HF5415.32 E93 1996    Available
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40
Book
Book Cover

Marketing research : methodological foundations


Churchill, Gilbert A
Forth Worth : Dryden Press, 1995. 1995

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 Female Library  HF5415.2 C48 1995    Available
 Female Library  HF5415.2 C48 1995 c.2  Available
41
Book
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Consumer behavior and marketing action


Assael, Henry
Cincinnati, Ohio : South-Western College Pub., 1995. 1995

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42
Book
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Principles of international marketing research


Groves, Len
Oxford, UK , Malden, Mas. : Blackwell Publishers Ltd. , 1994 1994

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 Female Library  HF1416 G76 1994    Available
 Female Library  HF1416 G76 1994 c.3  Available
43
Book
Book Cover

Consumer Behavior


Schiffman, Leon G
New Delhi : Prentice-Hall of India Private Limited , 1993 1993

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44
Book
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Applied marketing research


Moutinho, Luiz
Harlow, England ; New York : Prentice Hall , 1992 1992

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 Female Library  HF5415.2 M68 1992    Available
 Female Library  HF5415.2 M68 1992 c.2  Available
45
Book
Book Cover

The essence of marketing research


Chisnall,Peter M
New Delhi: Prentice -Hall.; 1991 1991

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 Female Library  HF5415.2 C47 1991    Available
46
Book
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The bibliography of marketing research methods


Dickinson, John R
Lexington, Mass. : Lexington Books, c1990. 1990

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 Female Library  Z7164.M18 D52 1990 HF5415.2    Available
47
Book
Book Cover

Cheap but good marketing research


Andreasen, Alan R., 1934-
Homewood, Ill. : Dow Jones-Irwin, c1988. 1988

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48
Book
 

Marketing Research : Text and Cases


Boyd, Harper W
Delhi : All India Traveller Bookseller , 1988 1988

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49
Book
Book Cover

Consumer Behavior


Schiffman, Leon G
New Delhi : Prentice-Hall of India Private Limited , 1988 1988

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50
Book
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Consumer Behavior


Bennett, Peter D
New Delhi : Prentice-Hall of India Private Limited , 1988 1988

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