My Library

How to write a business plan : win backing and support for your ideas and ventures

Finch, Brian
London ; New York, NY : Kogan Page, 2022. 2022

Marketing research : an applied orientation

Malhotra, Naresh K.
Harlow, United Kingdom : Pearson, 2020. 2020

Entrepreneurial marketing : an effectual approach

Nijssen, E. J. (Edwin Jacob), 1963-
London ; New York : Routledge, 2017 2017

The search for entrepreneurship : finding more questions than answers

Bridge, Simon
London ; New York : Routledge, Taylor & Francis Group, 2017 2017

Contemporary consumer culture theory

New York ; London : Routledge, Taylor & Francis Group, 2017 2017

Marketing research : an applied approach

Malhotra, Naresh K.
Harlow, United Kingdom : Pearson, 2017. 2017

Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques

Struhl, Steven M.
London : KoganPage, 2017. 2017

Consumer behavior

Schiffman, Leon G.
Boston : Pearson, 2015. 2015

Preparing effective business plans : an entrepreneurial approach

Barringer, Bruce R.
Boston : Pearson, 2015. 2015

Entrepreneurship and effective small business management

Scarborough, Norman M.
Boston, [Massachusetts] : Pearson, 2015. 2015

Small business management : an entrepreneur's guidebook

Byrd, Mary Jane
New York, NY : McGraw-Hill, 2013 2013

Applying IFRS for SMEs

Hoboken, N.J. : Wiley, 2011 2011

Qualitative research methods in public relations and marketing communications

Daymon, Christine
New York, NY : Routledge, 2011. 2011

Consumer behavior

Schiffman, Leon G
Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2010 2010

Consumer behavior

Schiffman, Leon G
Upper Saddle River, N.J. : Pearson Prentice Hall, 2009 2009

Fundamentals of marketing research

Thousand Oaks, CA : Sage Publications, 2007 2007

Small business management : an entrepreneurial emphasis.

Mason, OH : Thomson/South-Western, 2006 2006

Consumer behavior

Schiffman, Leon G
Upper Saddle River, NJ.: Prentice Hall: 2004 2004

Marketing research: an applied oriention

Malhotra, Naresh K
New Jersey : Prentice- Hall,Inc. 2004 2004

Marketing research : within a changing information environment

Hair, Joseph F
Boston : McGraw-Hill/Irwin, 2003 2003

Small business management : an entrepreneur̀s guidebook

Megginson, Leon C
Boston : McGraw-Hill/Irwin , 2004 2003

Effective small business management: an entrepreneurial approach

Scarborough, Norman M
Upper Saddle River, NJ. : Prentice Hall , 2003 2003

Small business management : an entrepreneurial emphasis

Longenecker, Justin Gooderl 1917-
Mason, Ohio : Thomson South-Western , 2003 2003

Essentials of marketing research

Proctor, Tony
Harlow, Eng. ; New York : Financial Times , 2000 2003

Marketing research : online research applications

Burns, Alvin C
Upper Saddle River, NJ. : Prentice Hall , 2003 2003

Exploring Marketing Research

Zikmund, William G
Mason, Ohio : Thomson / South-Western , 2003 2003

Essentials of marketing research

Zikmund, William G
Mason, Ohio : Thomson / South-Western , 2003 2003

Computer accounting with quickbooks 2002

Ulmer, Donna
Boston : McGraw-Hill / Irwin , 2003 2003

Basic marketing research: application to contemporary issues

Malhotra, Naresh K
New Jersey: Prentice Hall.; 2002 2002

Essentials of entrepreneurship and small business management

Zimmerer, Thomas
Upper Saddle River, NJ : Pearson Education International , 2002 2002

Marketing research : an aid to decision making

Shao, Alan T
Cincinnati, Ohi : South-Western / Thomson Learning , 2002 2002

Understanding and designing market research

Webb, John R. (John Richard) 1949-
London : Thomson Learning , 2002 2002

Qualitative research methods in public relations and marketing communications

Daymon, Christine 1952-
London : Routledge , 2002 2002

Consumer behavior

Blackwell, Roger D
Mason, Ohio : South-Western / Thomson Learning , 2001 2001

Basic marketing research

Churchill, Gilbert A
Mason, Ohio : South-Westren / thomson Learning , 2001 2001

Small business management : an entrepreneur's guidebook

Megginson, William L
Boston : Irwin/McGraw-Hill, c2000. 2000

The marketing rsearch process

Wright, Len Tiu
Harlow, Eng. ; New York : Pearson Education , 2000 2000

International marketing research

Craig, C. Samuel
Chichester, Eng. : John Wiley & Sons , 2000 2000

Marketing research

Beri, G. C. (Govind Chand), 1932-
New Delhi : Tata McGraw-Hill , 2000 2000

Marketing research : measurement, method and application

Kent, Raymond A
London ; New York : International Thomson Business, 1999. 1999

Essentials of marketing research

Zikmund, William G
Fort Worth : The Dryden Press , 1999 1999

Marketing research: an applied oriention

Malhotra, Naresh K
New Jersey : Prentice- Hall,Inc. 1999 1999

The marketing research : project manual

Jarboe, Glen R
Cincinnati : South-Western college publishing , 1999 1999

Marketing research : a problem-solving approach

Sudman, Seymour
Boston : McGraw-Hill, c1998. 1998

Consumer behavior and marketing action

Assael, Henry
Cincinnati, Ohio : South-Western College Pub., 1998. 1998

Marketing research essentials

McDaniel, Carl D
Cincinnati, Ohio : South-Western College Pub., 1998. 1998

The essence of consumer behaviour

Blythe, Jim
London , New York : Prentice Hall : 1997 1998

Basic marketing research

Churchill, Gilbert A
Fort Worth : Dryden Press, c1996. 1996

Small business management : a planning approach

Corman, Joel
Chicago : Irwin, 1996. 1996

Small business management

Murphy, Michael
London ; Washington, D.C. : Pitman, 1996. 1996