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Book Cover
Text-Book
Author Barney, Jay B.

Title Strategic management and competitive advantage : concepts and cases / Jay B. Barney, William S. Hesterly.

Imprint New York, NY : Pearson, 2019.

Copies

Location Call No. Status
 Male Library  HD30.28.B368 2019    Available
 Male Library  HD30.28.B368 2019 c.2  Available
 Female Library  HD30.28.B368 2019    Available
 Female Library  HD30.28.B368 2019 c.2  Available
Edition 6th edition, , Global edition.
Description 390 pages : color illustrations ; 27 cm.
Contents What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.
Subject Strategic planning -- Case studies
Business planning -- Case studies
Industrial management -- Case studies
Competition -- Case studies
Genre/Form Case studies. (OCoLC)fst01423765
Added Author Hesterly, William S.
ISBN 9780134741147
9781292258041 (Global edition)