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Book Cover
Book
Author Powell, Joe M

Title The new competitiveness in design and construction / by Joe M. Powell.

Imprint Chichester, England ; Hoboken, NJ, 2008

Copies

Location Call No. Status
 Female Library  HD41 P69 2008    Available
Description xiv, 202 p. : col. ill. ; 26 cm.
Note Includes index.
Contents Chap. 1. Overview -- Chap. 2. Vision -- Chap. 3. Values -- Chap. 4. Category ownership -- Chap. 5. Persistent branding -- Chap. 6. Marketing breakthroughs -- Chap. 7. High-impact people -- Chap. 8. New strategic relationships.
Summary Strives to discover what are the critical performance characteristics of the world's most competitive companies and what will be required to join the next generation of global market leaders
Subject Construction industry -- Management
Construction industry -- Management -- Case studies
Industrial design -- Management
Success in business
ISBN 9780470065600 (hbk.)
9780470065600 (hbk.)
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