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Book

Title Retail entertainment / Martin M. Pegler.

Imprint New York, NY : Retail Reporting Corp. : Watson-Guptil Publishers [distributors to the trade in the US and Canada], c1998.

Copies

Location Call No. Status
 Female Library  HF5845 P43 1998    Available
Description 175 p. : ill. (some col.) ; 31 cm.
Contents Sporting goods/sportswear -- Music/videos -- Computer/electronics -- Souvenirs -- Potpourri
Summary As retailing becomes less dependent on the merchandise and more dependent on presentation, it's no surprise that this industry has taken on the character of show business. Take a tour of 81 truly thrilling shopping experiences and find out who is successfully stepping up to the stage-- front and center
Subject Display of merchandise
Retail trade -- Case studies
ISBN 0934590893
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