| Edition |
5th ed. |
| Description |
1 v. (various pagings) : ill. (some col.) ; 26 cm. |
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
part 1. American business today -- ch. 1. Foundations of business -- ch. 2. Ethics and social responsibility -- ch. 3. Global business -- ch. 4. Forms of business ownership -- ch. 5. Small business, entrepreneurship, and franchises -- part 2. Management and organization -- ch. 6. Management process -- ch. 7. Creating the organization -- ch. 8. Production and operations management -- part 3. Human resource -- ch. 9. People and motivation in business -- ch. 10 . Human resources management -- ch. 11. Union-management relations -- part. 4. Marketing -- ch. 12. Overview of marketing -- ch. 13. Product and price -- ch. 14. Wholesaling, retailing, and physical distribution -- ch. 15. Promotion -- part 5. Information for business -- ch. 16. Management information and computers -- ch. 17. Accounting -- part 6. Finance and investment -- ch. 18. Money, banking, and credit -- ch. 19. Financial management -- ch. 20. Securities markets and investments -- ch. 21. Risk management and insurance -- part 5. Business environment -- ch. 22. Business law and government regulation, assistance, and taxation -- ch. 23. Careers in business |
| Subject |
Industrial management -- United States
|
|
Business enterprises -- United States
|
|
Business
|
|
Management
|
| Added Author |
Hughes, Robert James, 1946-
|
|
Kapoor, Jack R., 1937-
|
| ISBN |
0395748941 (examination text) |
|
039574461X (student text : pbk.) |
|
0395761271 (library ed.) |
|
