My Library

LEADER 00000nam a2200325 a 4500 
001    u3831 
001    3302 
003    SIRSI 
005    20021015031800.0 
008    920514s1993    ilua     b    001 0 eng   
010    92018353 
019    30368949 
020    0844235903 :|c$29.95 
035    ocm25964975 
040    DLC|cDLC 
043    n-us--- 
049    UAUA 
050 00 HF5415.1|b.C595 1993 
100 1  Cook, Kenneth J.|q(Kenneth Joseph) 
245 10 AMA complete guide to small business marketing /|cKenneth 
       J. Cook. 
246 01 Small business marketing. 
260    Lincolnwood, Ill. :|bAmerican Marketing Association :|bNTC
       Business Books,|cc1993. 
300    xiv, 162 p. :|bill. ;|c24 cm. 
504    Includes bibliographical references (p. 112-113) and 
       index. 
505 0  Selecting target markets -- Analyzing target markets -- 
       Rating target markets -- Developing sales plans 
650  0 Marketing|xManagement 
650  0 Small business|zUnited States|xManagement 
994    92|bUAAUS