| Edition |
5th ed. |
| Description |
xviii, 374 p. : ill. ; 25 cm. |
| Contents |
Preface to fourth edition -- Creativity and it importance in business -- Blocks to creativity -- Theories of creativity -- Problem solving and improvisation -- Factors influencing people's ability to undertake ideation -- Objective finding, fact finding and problem finding/definition -- Morphological analysis and related techniques -- Brainstorming and its variants -- Lateral thinking and associated methods -- Synectics -- Miscellaneous ideation techniques -- Evaluation -- Decision making -- Computer-assisted creative problem solving -- Bibliography -- Author index -- Subject index. |
| Note |
KH-AUL-2 |
| Bibliography |
Includes bibliographical references and indexes |
| Subject |
Decision making
|
|
Management
|
|
Problem solving
|
| ISBN |
9781138312388 (pbk.) |
|
