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LEADER 00000cam a2200277   4500 
001    u46848 
003    SIRSI 
008    190106s2018    enka     b    001 0 eng u 
020    9781472484161 (hardback : alk. paper) 
049    JURF 
050 00 HD60 |b.L556 2018 
100 1  Lindgreen, Adam 
245 10 Communicating corporate social responsibility in the 
       digital era / |cedited by Adam Lindgreen, Joëlle Vanhamme,
       François Maon and Rebecca Watkins. 
260    London ; |aNew York : |bRoutledge, Taylor & Francis Group,
       |c2018 
300    xxxv, 364 pages : |billustrations ; |c25 cm. 
500    A Gower Book. 
504    Includes bibliographical references and index. 
505 0  Challenges and opportunities for communicating corporate 
       social responsibility through digital platforms -- 
       Corporate social responsibility engagement via social 
       media : in theory and practice / Sarah Glozer and Sally 
       Hibbert -- Unlocking corporate social responsibility 
       communication through digital media / Mark Anthony 
       Camilleri -- Strategic imperatives of communicating 
       corporate social responsibility through digital media : an
       emerging market perspective / Prashant Mishra and Madhupa 
       Bakshi -- The devil's in the details : contested standards
       of corporate social responsibility in social media / 
       Robert L. Heath, Adam J. Saffer, and Damion Waymer -- 
       Moving toward symmetry and interactivity in digital 
       corporate social responsibility communication -- Exploring
       corporate social responsibility communication patterns in 
       social media : a review of current research / Ura Golob 
       and Klement Podnar -- The death of transmission models of 
       corporate social responsibility communication / Ralph 
       Tench and Mavis Avo-Mensah -- Social media : from 
       asymmetric to symmetric communication of corporate social 
       responsibility / Swaleha Peeroo, Martin Samy, and Brian 
       Jones -- Communicating corporate social responsibility in 
       the digital media : interactivity is key / Zhifeng Chen 
       and Haiming Hang -- Fostering stakeholder engagement in 
       and through digital corporate social responsibility 
       communication -- A critical reflection on the role of 
       dialogue in communicating ethical corporate social 
       responsibility through digital platforms / Keith Perks, 
       Monica Recalde, Francisca Farache, and Jana Kollat -- The 
       imperative needs of dialogue between corporate social 
       responsibility departments and PR practitioners : 
       empirical evidence from Spain / Isabel Ruiz-Mora and Jairo
       Lugo-Ocando -- Integrated corporate social responsibility 
       communication : toward a model encompassing media agenda 
       building with stakeholder dialogic engagement / Augustine 
       Pang, Angela Mak, and Shin Wonsun -- Hedonic stakeholder 
       engagement : bridging the online participation gap through
       gamification / Christian Fieseler, Christian Pieter 
       Hoffman, and Kateryna Maltseva -- Leveraging effective 
       digital corporate social responsibility communication -- 
       Social media concepts for effective corporate social 
       responsibility online communication / Lina Gomez -- 
       Effectiveness and accountability of digital corporate 
       social responsibility communication : a contingency model 
       / Shuili Du and Kun Yu -- The role of social media in 
       communicating corporate social responsibility within 
       fashion micro organisations / Claudia E. Henninger and 
       Caroline J. Oates -- Corporate social responsibility and 
       word of mouth : a systematic review and synthesis of 
       literatures / Ezgi Akpinar -- Digital activism and 
       corporate social responsibility -- Digital activism : NGOs
       leveraging social media to influence/challenge corporate 
       social responsibility / Vidhi Chaudri and Asha Kaul -- 
       Catastrophe, transparency, and social responsibility on 
       online platforms : contesting cold shutdown at the 
       Fukushima nuclear plant / Majia Nadesan -- Plotting 
       corporate social responsibility narratives : corporate 
       social responsibility stories by global fashion brands 
       after the collapse of Rana Plaza in Bangladesh / Angela 
       Mak and Suwichit Chaidaroon -- Digital methodologies and 
       corporate social responsibility -- A new content analysis 
       methodology appropriate for corporate social 
       responsibility communication / Edward T. Vieira, Jr. and 
       Susan Grantham -- #CSR on Twitter : a hashtag over-
       simplifying a complex practice / Ana Adi -- Index. 
650  0 Social responsibility of business 
650  0 Business communication 
650  0 Social media 
700 1  Vanhamme, Joëlle 
700 1  Maon, François