| Edition |
European edition |
| Description |
(xxxviii, 591 pages) : ills, 25cm. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Section 1. Marketing and the firm -- Section 2. Fundamental insights for strategic marketing -- Section 3. Strategic marketing -- Section 4. Implementing the market strategy -- Section 5. Special marketing topics. |
| Summary |
Frameworks for Market Strategy: European Editionhelps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors, and lies at the core of leading and managing a business |
| Subject |
Marketing -- Management
|
| Added Author |
Go, Frank M
|
| ISBN |
9781138889187 (hardback) |
|
