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Book Cover

Book

Author

Pantano, Eleonora, 1982-

Title Internet retailing and future perspectives / Eleonora Pantano...[et al.].

Imprint

London ; New York : Routledge, Taylor & Francis Group, 2017

Copies

Location	Call No.	Status
Female Library	HF5415.1265 E467 2017	Available
Male Library	HF5415.1265 E467 2017	Available

Edition	2nd ed
Description	xxii,341 p; 25 cm.
Note	"First published 2004 as e-Retailing by Charles Dennis, Tino French and Bill Merrilees.".
Bibliography	Includes bibliographical references and index.
Contents	Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing.
Subject	Internet marketing
	Electronic commerce
	Retail trade -- Computer network resources
	Teleshopping
ISBN	9781138940512
	9781138940529 (pbk.)
	9781315674308 (ebook)