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Book Cover
Book

Title Handbook of strategic public relations & integrated communication / Edited by Clarke L. Caywood.

Imprint Boston, MA. : McGraw-Hill , 1997

Copies

Location Call No. Status
 Female Library  HM263 H317 1997    Available
 Male Library  HM263 H317 1997    Available
Description xxvi, 574 p. : ill. ; 24 cm.
Note Includes index, p.: 567-574.
Bibliography Includes bibliographical references.
Subject Public relations
Communication in management
Communication in marketing
Added Author Caywood, Clarke L., 1947- J. Author
ISBN 0786311312