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Text-Book

Title International marketing / Philip R. Cateora... [et al.].

Imprint New York, NY : McGraw-Hill/Irwin, 2024.

Copies

Location Call No. Status
 Male Library  HF1416.I584 2024    Available
 Male Library  HF1416.I584 2024 c.2  Available
 Female Library  HF1416.I584 2024    Available
 Female Library  HF1416.I584 2024 c.2  Available
Edition 19th ed.
Description xxvi, 710 p. : col. ill., col. maps ; 29 cm.
Bibliography Includes bibliographical references and index.
Subject Export marketing
International business enterprises
Added Author Cateora, Philip R.
ISBN 9781266151637
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