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Author
Hua, Hongbing
Title
Mobile marketing management : case studies from successful practices / Hongbing Hua.
Imprint
New York, United States : Routledge, Taylor & Francis Group, 2019.
Copies
Location
Call No.
Status
Male Library
HF5415.1265 .H83 2019
Available
Male Library
HF5415.1265 .H83 2019 c.2
Available
Female Library
HF5415.1265 .H83 2019
Available
Description
xiii, 444 p. : ill. ; 28 cm.
Note
KH-AUL-2
Subject
Internet
marketing -- Management
Mobile commerce
ISBN
9780367142469
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