169 results found. sorted by date .
Title |
Internet retailing and future perspectives / Eleonora Pantano...[et al.]. |
|
Imprint |
London ; New York : Routledge, Taylor & Francis Group, 2017 |
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Female Library
|
HF5415.1265 E467 2017 |
Available |
Male Library
|
HF5415.1265 E467 2017 |
Available |
Edition |
2nd ed |
Description |
xxii,341 p; 25 cm. |
Note |
"First published 2004 as e-Retailing by Charles Dennis, Tino French and Bill Merrilees.". |
Bibliography |
Includes bibliographical references and index. |
Contents |
Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing. |
Subject |
Internet marketing
|
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Electronic commerce
|
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Retail trade -- Computer network resources
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Teleshopping
|
ISBN |
9781138940512 |
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9781138940529 (pbk.) |
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9781315674308 (ebook) |
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