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Book Cover
Text-Book
Author Hutt, Michael D.

Title Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh, K. Douglas Hoffman.

Imprint Australia ; Brazil : Cengage Learning, c2024.

Copies

Location Call No. Status
 Male Library  HF5415.13.H87 2024    Available
 Female Library  HF5415.13.H87 2024    Available
Edition 13th Edition.
Description xiii, 412 p. : ill. ; 27 cm.
Bibliography Includes bibliographical references and indexes.
Subject Industrial marketing -- Management -- Case studies
Added Author Speh, Thomas W.
Hoffman, Douglas K.
ISBN 9780357718230
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