| Edition |
6th ed |
| Description |
xiv, 347 p. : ill. ; 25 cm. |
| Contents |
Madonna -- Laura Ashley Holdings plc : the battle for survival -- The US airline industry in 2007 -- Ford and the world automobile industry in 2007 -- Wal-Mart Stores Inc., 2007 -- Manchester United : the Glazer takeover -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch Shell Group -- Harley-Davidson, Inc., January 2007 -- Raisio Group and the Benecol launch -- Rivalry in video games -- Eni SpA : building an international energy major -- Birds Eye and the UK frozen food industry -- Outback Steakhouse : going international -- Euro Disney : from dream to nightmare -- Richard Branson and the Virgin Group of companies in 2004 -- Jack Welch and the General Electric management system -- Jeff Immelt at General Electric, 2001-2006 -- AES Corporation : rewriting the rules of management. |
| Subject |
Strategic planning -- Case studies
|
|
Decision making -- Case studies
|
| Added Author |
Grant, Robert M., 1948-
Contemporary strategy analysis
|
| ISBN |
9781405163101 (pbk. : alk. paper) |
|
1405163100 (pbk. : alk. paper) |
|
