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Book Cover
Book
Author Hutt, Michael D

Title Business marketing management : A strategic view of Industrial and organizational markets / Michael D. Hutt , Thomas W. Speh.

Imprint Mason, Ohio : South-Western / Thomson Learning , 2004

Copies

Location Call No. Status
 Female Library  HF5415.13 H87 2004    Available
 Male Library  HF5415.13 H87 2004    Available
Edition 8th ed
Description xxx, 714 p. : ill. ; 29 cm.
Bibliography Includes bibliographical references and index.
Subject Industrial marketing -- Management -- Case studies
Added Author Speh, Thomas W. J. Author
ISBN 0324190433
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