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Book Cover
Book
Author Hutt, Michael D

Title Business marketing management : A strategic view of Industrial and organizational markets / Michael D. Hutt , Thomas W. Speh.

Imprint Mason, Ohio : South-Western / Thomson Learning , 2001

Copies

Location Call No. Status
 Female Library  HF5415.13 H87 2001    Available
 Female Library  HF5415.13 H87 2001 c.2  Available
Edition 7th ed
Description xxx, 716 p. : ill. ; 29 cm.
Note Includes indexes, p.: 695-716.
Bibliography Includes bibliographical references.
Subject Industrial marketing -- Management -- Case studies
Added Author Speh, Thomas W. J. Author
ISBN 0030291798
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