| Edition |
14th ed |
| Description |
xiv, 386 p. : col. ill. ; 28 cm. |
| Note |
Previously published under title: Strategic management. |
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?. |
| Subject |
Strategic planning
|
|
Strategic planning -- Case studies
|
| Cover Title |
Strategic concepts management |
| ISBN |
9780273767480 |
|
0273767488 |
|
