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Author
Andreasen, Alan R., 1934-
Title
Cheap but good marketing research / Alan R. Andreasen.
Imprint
Homewood, Ill. : Dow Jones-Irwin, c1988.
Copies
Description
xv, 281 p. : ill. ; 24 cm.
Bibliography
Includes bibliographies and index.
Subject
Marketing research
ISBN
0870947729 : $24.95
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