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Book Cover
Book
Author Lancaster, Geoffrey, 1938-

Title Essentials of Marketing / Geoff Lancaster, Lester Massingham, Ruth Ashford.

Imprint London : McGraw-Hill Publishing Company , 2002

Copies

Location Call No. Status
 Female Library  HF5415 L36 2002    Available
 Female Library  HF5415 L36 2002 c.3  Available
 Male Library  HF5415 L36 2002    Available
Edition 4th ed
Description xi,549 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Subject Marketing
Added Author Massingham, Lester
Ashford, Ruth
ISBN 0077098609
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