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Book Cover
Book
Author Gunter, Barrie

Title Media research methods : measuring audiences, reactions and impact / Barrie Gunter.

Imprint London ; Thousand Oaks, Calif. : Sage Publications, 2000

Copies

Location Call No. Status
 Male Library  P91.3 G86 2000    Available
 Male Library  P91.3 G86 2000 c.2  Available
 Male Library  P91.3 G86 2000 c.3  Available
 Female Library  P91.3 G86 2000    Available
 Female Library  P91.3 G86 2000 c.2  Available
Description 314 p. ; 24 cm.
Bibliography Includes bibliographical references (p. [280]-307) and index.
Subject Mass media -- Research -- Methodology
ISBN 0761956581
076195659X (pbk.)
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