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Book Cover
Text-Book
Author Malhotra, Naresh K.

Title Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks, Dan Nunan.

Imprint Harlow, United Kingdom : Pearson, 2017.

Copies

Location Call No. Status
 Male Library  HF5415.2.M354 2017    Available
 Female Library  HF5415.2.M354 2017    Available
Edition 5th ed.
Description 957 p. : ill. ; 27 cm.
Note KH-AUL-2
Bibliography Includes bibliographical references and index.
Subject Marketing research
Added Author Birks, David F.
Nunan, Daniel
ISBN 9781292103129 (pbk.)
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