My Library

Request Add to My Lists Add to Bag MARC Display Return to Browse
   
Limit search to available items
Previous Record Next Record
Resources
More Information
Book Cover
Text-Book
Author Blakeman, Robyn, 1958- author

Title Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville.

Imprint Lanham : Rowman & Littlefield, 2018.

Copies

Location Call No. Status
 Male Library  HF5415.123.B557 2018    Available
 Male Library  HF5415.123.B557 2018 c.2  Available
 Female Library  HF5415.123.B557 2018    Available
 Female Library  HF5415.123.B557 2018 c.2  Available
Edition Third edition.
Description viii, 359 pages ; 26 cm.
Bibliography Includes bibliographical references and index.
Subject Communication in marketing
ISBN 9781538101049 (cloth : alk. paper)
9781538101056 (pbk. : alk. paper)
Permanent Link