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Book Cover
Book
Author Kotler, Philip

Title Marketing for hospitality and tourism / Philip Kotler, John Bowen, Seyhmus Baloglu.

Imprint Harlow, England : Pearson, 2022.

Copies

Location Call No. Status
 Male Library  TX911.3.M3 K68 2022    Available
 Male Library  TX911.3.M3 K68 2022 c.2  Available
 Female Library  TX911.3.M3 K68 2022    Available
 Female Library  TX911.3.M3 K68 2022 c.2  Available
Edition 8th ed; Global edition.
Description 686 p. : col. ill. ; 28 cm.
Bibliography Includes bibliographical references and index.
Subject Hospitality industry -- Marketing
Tourism -- Marketing
Added Author Bowen, John (John T.), 1948-
Baloglu, Seyhmus
ISBN 9781292363516
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