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Book Cover
Book
Author Pickton, David

Title Integrated marketing communications / David Pickton, Amanda Broderick.

Imprint Harlow , New York : Perentice Hall 2001

Copies

Location Call No. Status
 Female Library  HF5415.123 P53 2001    Available
 Female Library  HF5415.123 P53 2001 c.2  Available
Description xxvi, 752 p. : Coll ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Subject Communication in marketing
Added Author Broderick, Amanda
ISBN 0273625136
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