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Book Cover
Book
Author Rosenthal, David W

Title Cases in strategic marketing / David Rosenthal , Lew G. Brown.

Imprint Upper Saddle River, NJ. : Prentice Hall , 2000

Copies

Location Call No. Status
 Female Library  HF5415.135 R67 2000    Available
 Female Library  HF5415.135 R67 2000 c.2  Available
Description xiii, 610 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references.
Subject Marketing -- Decision making -- Case studies
Marketing -- Management -- Case studies
Added Author Brown, Lew G. J. Author
ISBN 0130863599
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