My Library

   
Limit search to available items
Resources
More Information
Book Cover
Book
Author Burns, Alvin C

Title Marketing research : online research applications / Alvin C. Burns , Ronald F. Bush.

Imprint Upper Saddle River, NJ. : Prentice Hall , 2003

Copies

Location Call No. Status
 Female Library  HF5415.2 B87 2003    Available
 Female Library  HF5415.2 B87 2003 c.2  Available
Edition 4th ed
Description xxxi, 642 p. : col. ill., col. maps ; 27 cm. + 1 CD-ROM (4 3/4 in.).
Note Includes index, p.: 629-642.
Bibliography Includes bibliographical references, p.: 611-628.
Subject SPSS for Windows
Marketing research
Added Author Bush, Ronald F
ISBN 0130351350