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Book

Title Multinational marketing management : cases and readings / [compiled by] Robert D. Buzzell, John A. Quelch.

Imprint Reading, Mass. : Addison-Wesley, c1988.

Copies

Location Call No. Status
 Female Library  HF1416 .M88 1988b    Available
Edition Reprinted with corrections, June 1988.
Description x, 500 p. : ill. ; 24 cm.
Bibliography Bibliography: p. 499-500.
Subject Export marketing -- Management
Export marketing -- Management -- Case studies
Added Author Buzzell, Robert D. (Robert Dow), 1933-
Quelch, John A
ISBN 0201079968 (pbk.) : $26.95
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