Title |
Customer loyalty programmes and clubs / Stephan A. Butscher. |
|
Imprint |
New York : Routledge, 2002 |
|
Female Library
|
HF5415.525 .B87 2002 |
Available |
Male Library
|
HF5415.525 .B87 2002 |
Available |
Edition |
2nd ed |
Description |
xiv, 206 p. : ill. ; 25 cm. |
Note |
Rev. ed. of: Customer clubs and loyalty programmes, 1998. |
Bibliography |
Includes bibliographical references (p. [191]-201) and index. |
Subject |
Customer clubs
|
|
Customer loyalty programs
|
ISBN |
9781138248618 |
|