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Author
Hahn, Fred E., 1925-
Title
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill.
Imprint
Hoboken, N.J. : J. Wiley, c2003
Connect to
Connect to http://www.loc.gov/catdir/bios/wiley045/2002192267.html
Connect to http://www.loc.gov/catdir/description/wiley038/2002192267.html
Connect to http://www.loc.gov/catdir/toc/wiley031/2002192267.html
Copies
Location
Call No.
Status
Male Library
HF5823 H187 2003
Available
Male Library
HF5823 H187 2003 c.2
Available
Edition
3rd ed
Description
xxxi, 324 p. : ill. ; 26 cm.
Note
"Updated information on branding, advertising on the Internet, and in yellow pages"--Cover.
Bibliography
Includes bibliographical references and index.
Subject
Advertising -- Handbooks, manuals, etc
Added Author
Davis, Tom
Cover Title
Do-it-yourself advertising & promotion
ISBN
0471273503 (pbk. : alk. paper)
9780471273509
Permanent Link