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Book Cover
Book
Author Hawkins, Del I

Title Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

Imprint Boston : Irwin/McGraw-Hill , 1998

Copies

Location Call No. Status
 Female Library  HF5415.33.U6 H38 1998    Available
 Female Library  HF5415.33.U6 H38 1998 c.2  Available
Edition 7th ed
Description xxv,760 p.: ill.; 24 cm.
Note Includes index.
Subject Consumer behavior -- United States
Consumer behavior -- United States -- Case studies
Market surveys -- United States
Added Author Best, Roger J
Coney, Kenneth A
ISBN 0071153241
0256218951
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