Marketing and supply chain management : a systemic approach / Dimitris Folinas and Thomas Fotiadis.
Imprint
Abingdon, Oxon ; New York, NY : Routledge, 2017
Copies
Location
Call No.
Status
Female Library
HF5415.1263 F65 2017
Available
Male Library
HF5415.1263 F65 2017
Available
Description
xi,232p: ill ;25cm.
Bibliography
Includes bibliographical references and index.
Contents
Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies.