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Author

Title Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

Imprint

Boston : McGraw-Hill, 2002

Location	Call No.	Status
Female Library	HF5415 D92 2002	Available
Female Library	HF5415 D92 2002 c.2	Available

Edition	2nd ed
Description	xxix, 705 p. : ill. (some col.) ; 27 cm.
Series	The McGraw-Hill/Irwin series in marketing
Bibliography	Includes bibliographical references and index.
Subject	Marketing
Added Author	Tanner, John F
ISBN	0072410639