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Book Cover
Book
Author McCarthy, E. Jerome (Edmund Jerome)

Title Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

Imprint Homewood, IL : Irwin, 1993.

Copies

Edition 11th ed.
Description xxii, 763, 15, 14 p. : col. ill. ; 27 cm.
Series The Irwin series in marketing
Bibliography Includes bibliographical references (p. 723-760) and indexes.
Subject Marketing -- Management
Marketing -- United States -- Management
Export marketing -- Management
Added Author Perreault, William D
ISBN 025610509X
0256143153
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