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Book Cover
Book
Author Vitale, Robert P

Title Business to business marketing : analysis and practice in dynamic environment / Robert P. Vitale, Joseph J. Giglierano.

Imprint Mason, Ohio : South-Western / Thomson Learning , 2002

Copies

Location Call No. Status
 Female Library  HF5415.1263 V57 2002    Available
 Female Library  HF5415.1263 V57 2002 c.2  Available
Description xxiii, 543 p. : ill. (some col.) : 26 cm.
Note Includes glossary and indexe, p.: 510-543.
Bibliography Includes bibliographical references.
Subject Industrial marketing
Added Author Giglierano, Joseph J. J. Author
ISBN 0324072961