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Book Cover
Book
Author Churchill, Gilbert A

Title Marketing research : methodological foundations / Gilbert A. Churchill.

Imprint Forth Worth : Dryden Press, 1995.

Copies

Location Call No. Status
 Female Library  HF5415.2 C48 1995    Available
 Female Library  HF5415.2 C48 1995 c.2  Available
Edition 6th ed.
Description xxxiv, 1117, [40] p. : ill. ; 24 cm.
Note Statistics command summary card inserted.
Bibliography Includes bibliographical references and index.
Subject Marketing research
ISBN 0030983665
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