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Author
Churchill, Gilbert A
Title
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
Imprint
Boston : Irwin/McGraw Hill, 1998
Connect to
Connect to http://www.loc.gov/catdir/toc/mh022/97013807.html
Connect to http://www.loc.gov/catdir/description/mh023/97013807.html
Connect to http://www.loc.gov/catdir/enhancements/fy0707/97013807-b.html
Copies
Location
Call No.
Status
Female Library
HF5415 C5275 1998
Available
Edition
2nd ed
Description
xxiv, 630 p. : col. ill., maps ; 29 cm.
Series
Irwin series in marketing
Bibliography
Includes bibliographical references (p. [587]-605) and indexes.
Subject
Marketing
Added Author
Peter, J. Paul
ISBN
0256228779
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