| Edition |
5th ed. |
| Description |
xix, 702 p. : ill. ; 24 cm. |
| Series |
Wiley series in management
|
| Bibliography |
Includes bibliographical references. |
| Contents |
Entrepreneurship -- Ownership -- Franchising -- The business plan -- Sources of funds -- Location analysis -- Physical facilities -- Management strategy and employee relations -- Personnel management -- Microcomputers in small business -- Risk management -- Financial recordkeeping and cash control -- Accounting statements and analysis -- Purchasing -- Inventory control -- Marketing strategy and marketing research -- Pricing -- Consumer behavior and personal selling -- Promotional strategy -- Consumer credit -- Legal considerations -- Government control, assistance, and international marketing opportunities -- Appendix. Entrepreneur's business planning guide |
| Subject |
Small business -- Management
|
| Added Author |
Abrahamson, Royce L
|
| ISBN |
0471517747 (pbk) |
|
0471500712 |
|
