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Book Cover
Book
Author Murphy, Patrick E., 1948-

Title Ethics in marketing : international cases and perspectives / written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris.

Imprint New York : Routledge, 2016

Copies

Location Call No. Status
 Female Library  HF5415 M8348 2017    Available
 Male Library  HF5415 M8348 2017    Available
Edition 2nd ed
Description xii,198p; 24cm.
Bibliography Includes bibliographical references and index.
Subject Marketing -- Moral and ethical aspects
Marketing -- Case studies
Added Author Laczniak, Eugene R
Harris, Fiona J. (Fiona Jane), 1967-
ISBN 9781138648081
9781138648098 (pbk. : alk. paper)
9781315626642 (ebook)