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Authors (1-3 of 3)
Hoffman, K. Douglas
1
Essentials of services marketing: concepts, strategies and cases
Hoffman, K. Douglas
Mason, Ohio : South-Western / Thomson Learning , 2001 2001
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HD9980 H64 2001
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HD9980 H64 2001
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2
Instructor's manual and test bank to accompany essentials of services marketing: concepts, strategies and cases
Hoffman, K. Douglas
South Melburne, Vict. : Wadsworth / Thomson Learning , 2002 2002
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HD9980 H64 2002
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HD9980 H64 2002
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3
Managing services marketing : text and readings
Bateson, John E. G
Forth Worth, TX. : The Dryden Pres / Harcourt Brace College Publishers , 1999 1999
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HD9980.5 B38 1999
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HD9980.5 B38 1999
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