My Library

Resources

Author

Title Business market management : understanding, creating, and delivering value / James C. Anderson , James A. Narus.

Imprint

Upper Saddle River, NJ. : Prentice Hall , 1999

Location	Call No.	Status
Female Library	HF5415.1263 A53 1999	Available
Female Library	HF5415.1263 A53 1999 c.2	Available

Description	xvii, 430 p. : ill. ; 24 cm.
Note	Includes index, p.: 415-430.
Bibliography	Includes bibliographical references.
Subject	Industrial marketing
Added Author	Narus, James A. J. Author
ISBN	0135226570(alk.paper)