Description |
xii, 140 p. : ill. ; 24 cm. |
Note |
First published 2005 by Ashgate Publishing. |
Bibliography |
Includes bibliographical references (p. [135]-136) and index. |
Contents |
The airport enterprise : role and scope of activity -- The air transport value chain -- The aviation-related SBU : the airport enterprise's technical core business -- New marketing-driven paradigms for the airport enterprise's aviation-related business -- The development of the non-aviation related value proposition -- Achieving sustainable growth for the "commercial airport" concept : the role of loyalty schemes -- How to construct an airport marketing plan -- September 11 attacks -- The airport industry : an international picture -- Afterword / by Jean Cyrill Spinetta. |
Subject |
Airports -- Economic aspects
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Airports -- Management
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Aeronautics, Commercial -- Economic aspects
|
ISBN |
9781138278059 |
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