| Description |
xviii, 330 p. : ill. ; 24 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Understanding research -- The who, how, and why of research -- Quantitative research: measurement and data collection -- Quantitative research: descriptive and correlational designs -- Quantitative research: basic experimental designs -- Quantitative research: advanced experimental designs -- What is qualitative research? -- Planning your qualitative study: design, sampling, and data analysis -- Qualitative research methods: ethnography, phenomenology, cast study, textual analysis, and applied research -- Qualitative research tools: interviewing, focus groups, and observation -- Presenting your research findings. |
| Summary |
Offering an introduction to social research, this book explores all stages of the research process and features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies |
| Subject |
Social sciences -- Research -- Methodology
|
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Psychology -- Research -- Methodology
|
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Qualitative research
|
|
Psychometrics
|
| Added Author |
Johnston, Deirdre D
|
| ISBN |
9780470343531 (alk. paper) |
|
0470343532 (alk. paper) |
|
