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Book

Title Advertising and public relations research / Donald W. Jugenheimer ... [et al.].

Imprint London ; New York, United States : Routledge, 2015.

Copies

Location Call No. Status
 Male Library  HF5814.A32 2015    Available
 Female Library  HF5814.A32 2015    Available
Edition 2nd ed.
Description viii, 367 p. : ill. ; 24 cm.
Note KH-AUL-2
Includes index.
KH-AUL-2
Subject Advertising -- Research
Public relations -- Research
Added Author Jugenheimer, Donald W.
ISBN 9780765636065 (pbk.)
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