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Author
Kapferer, Jean-noel
Title
{Re}inventing the brand : can top brands survive the new market realities? / Jean-noel Kapferer.
Imprint
London : Kogan page , 2001
Copies
Location
Call No.
Status
Female Library
HD69.B7 K36813 2001
Available
Description
vi,234 p.; 20 cm.
Note
Includes bibliographical references and index.
Subject
Brand name products
Product management
ISBN
0749435933
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