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Book
Author Alaimo, Kara

Title Pitch, tweet, or engage on the street : how to practice global public relations and strategic communication / Kara Alaimo.

Imprint New York, United States : Routledge, Taylor & Francis Group, 2017.

Copies

Location Call No. Status
 Male Library  HM1221.A43 2017    Available
 Female Library  HM1221.A43 2017    Available
Description 427 p. ; 23 cm.
Note KH-AUL-2
Contents Global and local approaches to international public relations -- Culture is the key -- Building, managing, and evaluating your global public relations team -- Global public relations for corporations -- Public relations on global issues -- Global public relations for governments -- The global media and social networks -- Public relations in Asia and the Pacific -- Public relations in Europe -- Public relations in the Middle East and North Africa -- Public relations in North and Latin America -- Public relations in sub-Saharan Africa.
Subject High technology industries -- Public relations
Public relations
Social media
ISBN 9781138916043 (hbk.)
9781138916050 (pbk.)
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