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Book Cover
Book
Author Kardes, Frank R

Title Consumer behavior and managerial decision making / Frank R. Kardes.

Imprint Upper Saddle River, NJ. : Prentice Hall , 2002

Copies

Location Call No. Status
 Female Library  HF 5415.3 K37 2002    Available
 Female Library  HF 5415.3 K37 2002 c.2  Available
 Male Library  HF 5415.3 K37 2002    Available
 Male Library  HF 5415.3 K37 2002 c.2  Available
Edition 2nd ed
Description xviii, 457p. illu.; 24 cm.
Note includes glossary. p. : 405-415.
Includes indexes, p.: 441-457.
Bibliography Includes biliographical references, p.: 417-439.
Subject Consumer behavior
Decision making
ISBN 0131227955
0130916021
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